SQUARE


BIG IN RESTAURANTS

Direct-to-brand campaign system scaled across TV, OOH and social

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SQUARE
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BIG IN RESTAURANTS
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Direction
Photography
Production
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Post Production
SQUARE BIG IN RESTAURANTS
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Square - Big in Restaurants

4,000+ MULTI-TERRITORY, multi platform assets.
captured in the heart of square vendors kitchens & restaurants.

Over two years, we embedded in Square vendor businesses. Built a direct-to-brand campaign system - TV, OOH and socials.

4,000+ multi-territory assets incl:
8x TVCs, 80x OOH stills, 40x  6-15" mid-funnel films.

ROI
38% increase in hospitality sign-ups in 30 days
56% uplift in landing page conversion
29% uplift in brand consideration
TVC tested "Exceptional" on System1
[Square — All in 30]
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STILLS

Multi unit shoots enabling matching luggage stills for use on all media.
This distinctive style has been copied by other brands and featured in Jack Dorsey's keynotes.

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“Working with Exell is like teaming up with a group of super-creative friends who are always pushing alongside you to make the best work. They're not afraid to challenge the status quo and experiment with new techniques, and are always coming up with fresh ideas to make each project stronger. And even after the cameras stop rolling, they're still there, ensuring the vision carries through to the end through post. It's a collaboration that feels more like a partnership than a client-vendor relationship, helped significantly by the fact that they're director-editor brothers who partner seamlessly. In my 15 years of creative production, this is by far my favorite team I've worked with.”

Neil
Creative Director, Square

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